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LifeChanger Podcast | How to Grow Your Fitness Business


May 30, 2018

Hello LifeChangers - welcome back for another energetic episode of The LifeChanger Podcast!  Thank you so much for joining me today, I can’t wait to help you change more lives! Today I invited Dan Holguin to the show to discuss a very important topic, refunds and how to avoid them. In this episode Sterling talks about the following:

  • Refunds - they happen to all coaches at some point in time.   
  • How to avoid refunds in the first place.  
  • How to handle a refund when it’s requested.  
  • Not all refund requests are created equal - some are a blessing in disguise.   
  • Assume and communicate future success to all clients.    
  • It’s now or never, clients either want to change or they don’t.     

 

Today Dan and I dive into everything regarding refunds - from what you should do in your sales process to avoid a refund in the first place AND how you should handle a refund request if it happens. Integrate these steps into your sales process now, and you’ll see less refunds in your businesses future - which of course means… changing more lives!

 

  • Acknowledge - thank and appreciate them immediately after the sale.  
  • Future Pace - paint the picture of their positive future right away.
  • Schedule your next meeting right then and there.
  • Give every client a surprise bonus resource as soon as they sign up.
  • Give them an immediate assignment - something to do to get their mind on the future.
  • Bonus: make it be your policy that the spouse (or other financial decision maker) is present during the sale call.

 

Refunds do happen, to every business owner - here is what you should do when that dreaded refund request comes through to your inbox or phone. Keep in mind that not all refund request are a bad thing, sometimes it is a blessing in disguise. If this client is requesting a refund and keeps pushing for one, likely you wouldn’t have been a good fit to work together anyway - they are not your ideal client.

  • Acknowledge their uncertainty.
  • Set up a phone call right away
  • Ask why they joined in the first place - dig for their desires and bring around to a place of possibility.
  • Help me understand what exactly your challenge is, what is keeping you from actually having your dream right now?
  • Ask if they have ever faced a difficult decision before where they went through with it anyway, and what those results were.
  • I hope it’s okay to ask this question - what’s going to happen to you if you walk away now?
  • Share a personal experience when you made a difficult decision where you invested in yourself and the great results that followed.

 

 

Things Mentioned In This Episode:

Sterling's Instagram

Sterling's Blueprint

Links to resources:

Sterling Griffin's Website

LifeChanger Academy