May 16, 2018
Hello again my life changer tribe! Thank you so much for joining me on another episode of The Life Changer Podcast! On this episode, I invited Mary Chapman onto the podcast to discuss finding your own voice and brand. In this episode Sterling talks about the following:
- Clarifying your brand for yourself and your clients.
- Picking one market and one problem that you solve.
- Choose ONE thing, and go all in!
- Decide on a name, but also figure out your outcome and achievements.
- Authenticity! Connect your story to your brand.
- Don’t spread yourself too thin - get great at one platform where you’ll make the most impact.
When you try to be everything to everybody - you end up being nothing. You need to decide exactly who you want to help and the ONE challenge you want to help them with. Once you figure that out, it becomes your brand message and ultimately will attract those ideal clients to your business.
In your business and brand message, you want to come from a place where you have specific personal experience and have helped change others lives in the past. Relate your own personal story of transformation in that same struggle to create instant connection and instant authority with your ideal clients. When you focus in on one particular market and problem - that is when you are going to make the most impact. Hone in on your one market and problem, magnify that with your experience and branding - and watch how many lives you’ll begin to change.
Things Mentioned In This Episode:
Links to resources: